Sommers Schwartz

The Challenge

Sommers Schwartz, P.C., a Michigan-based law firm, needed to reach a large number of potential class action members spread across the United States to build a strong case and secure the best possible outcome after Lowe's managers alleged that the company withheld compensation for unpaid “off-the-clock” work in connection with opening and closing stores and performing exterior perimeter sweeps.

The Solution

To overcome these hurdles, I developed and executed a targeted lead generation campaign to identify and connect with potential class members.

Identifying the Target Audience

I focused on creating detailed buyer personas representing Lowe's hourly managers across the country. This included demographics, online behavior, and potential concerns regarding unpaid wages.

Targeted Online Advertising

Strategic online advertising campaigns were implemented on various social media platforms. Data-driven targeting ensured ads reached leads most likely to have been Lowe's managers.

Compelling Messaging

The campaign messaging focused on raising awareness about wage theft and Lowe's alleged practices. It highlighted the potential benefits of joining the class action lawsuit and emphasized the expertise of Sommers Schwartz, P.C.

Landing Page Optimization

Dedicated landing pages were created to capture qualified leads from website visitors. Sommers Schwartz successfully converted a significant portion of said leads into clients.

Results

The campaign successfully generated 2,574 viable leads for a class action lawsuit that would result in a settlement of:

Nearly $10 Million Dollars

for Lowe’s Hourly Managers Cheated Out of Compensation for “Off-the-Clock” Work. (Source)

$9,950,000 Settlement

The successful lawsuit secured a substantial settlement for the impacted hourly managers.

$7,450,000 from Multidistrict Litigation

The class action lawsuit brought significant financial relief to the group of managers.

$2,500,000 in Arbitration Awards

Individual arbitration proceedings further benefited specific cases.

Policy Changes at Lowe's

The lawsuit resulted in positive policy changes at Lowe's regarding timekeeping and compensation for hourly managers.

Conclusion

Beyond the Numbers

This case demonstrates the power of targeted digital marketing in empowering individuals to fight for their rights. By connecting potential class members with Sommers Schwartz, P.C., the campaign played a significant role in securing a substantial settlement and achieving justice for hundreds of hard-working employees.

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If you're a team seeking to connect with potential clients, contact me today to discuss a customized digital marketing strategy!