Artesia No New Taxes - Strengthen Our Economy Initiative

Artesia, California, Measure I, Voter Approval of Major Modifications to the Artesia Boulevard Corridor Specific Plan Measure (November 2024)

Client: Artesia Measure I "Artesia No New Taxes - Strengthen Our Economy Initiative"

Election date: November 5, 2024

Topic: City governance

The Challenge

The "Artesia No New Taxes" campaign needed to quickly build a strong online presence to reach voters and effectively communicate their message against a proposed tax increase in the city of Artesia. They faced competition from well-funded pro-tax groups with established online platforms.

The Solution

Tech Saby partnered with the campaign to develop a comprehensive digital strategy that included:

Branding & Visual Identity

A strong visual identity was developed, incorporating colors and imagery that conveyed trust, transparency, and fiscal responsibility. This branding was consistently applied across all online platforms.

Direct Mail Advertising

A compelling direct mail strategy nurtured leads, kept supporters informed, and facilitated support efforts. Regular mail pieces provided issues, highlighted campaign features, and encouraged voter support.

Social Media Content

Engaging content was created and distributed across multiple platforms to connect with voters, build community, and encourage sharing. Content included informative infographics, shareable quotes from campaign supporters, and videos featuring local business owners and residents.

Website Design & Development

A user-friendly website was created to serve as the central hub for campaign information.

The website featured:

Clear messaging about the negative impacts of the proposed tax increase.
Information about the campaign's supporters and endorsements.
A donation portal to facilitate fundraising efforts.
Resources for voters, including polling place locations and ballot information.
Contact forms and social media links to encourage engagement.

Targeted Online Advertising

Targeted digital advertising campaigns were launched on social media platforms (Facebook, Instagram) to reach potential voters in Artesia.

The ads focused on:

Raising awareness about the proposed tax increase.
Highlighting the potential negative economic impacts of the tax.
Encouraging voters to reject the measure.

Results

The campaign website received over 1.6K unique visitors during the election cycle.

Social media engagement increased by 80%, with 1.5K followers across platforms.
Digital advertising campaigns reached over 2.8K potential voters in Artesia.
Most importantly, the "Artesia No New Taxes" measure was successfully received by voters in the 2024 election.

The results have been certified. Source

Increased Brand Awareness

The digital strategy significantly boosted Artesia Measure I's name recognition and positioned it as a viable measure for Artesia voters.

Enhanced Voter Engagement

Compelling social media content and targeted advertising sparked conversations, fostered a sense of community, and mobilized voters.

Strong Volunteer Network

The online volunteer management platform facilitated the recruitment and coordination of hundreds of enthusiastic volunteers, a vital force for grassroots organizing.

Fundraising Success

Effective email marketing campaigns played a key role in raising HUNDREDS OF THOUSANDS OF DOLLARS in campaign funds, essential for a competitive race.

Campaign Gallery

Conclusion

The Power of Digital & Traditional Media

This case study exemplifies the power of a well-executed digital media strategy in overcoming campaign challenges.

Through strategic online presence management, Artesia Measure I's campaign defied expectations and emerged nearly victorious.

This project demonstrates Tech Saby's ability to:

Develop and execute effective digital strategies for political campaigns.
Create compelling online and mail content that resonates with target audiences.
Utilize a variety of digital channels to reach and engage voters.
Drive measurable results that contribute to campaign success.

By leveraging a combination of website development, branding, digital advertising, social media, and email marketing, Tech Saby played a crucial role in helping the "Artesia No New Taxes" campaign achieve its goal of voter awareness and support.