CASE STUDY:
¡Se Habla Español!
CASE STUDY:
Barbara Bry, a passionate advocate for progressive policies, entered the 2020 San Diego mayoral race as a relative newcomer facing a well-funded opponent with higher name recognition.
To overcome these hurdles, Bry's campaign needed a strategic and impactful digital media presence. I spearheaded a comprehensive digital media project management strategy encompassing the following:
A user-friendly website served as the campaign's central hub. I ensured consistent branding, compelling messaging, and informative content that resonated with San Diego voters. Regular updates kept the website fresh and engaging.
I managed a dynamic social media strategy across platforms like Facebook, Twitter, and Instagram. Engaging content (posts, videos) highlighted Bry's vision for San Diego. Paid social media advertising targeted specific demographics and issues, maximizing reach and impact.
Strategic online advertising campaigns were implemented across search engines and social media platforms. Data-driven targeting ensured ads reached voters most likely to support Bry's candidacy.
A compelling email newsletter nurtured leads, kept supporters informed, and facilitated fundraising efforts. Regular email blasts provided updates, highlighted campaign events, and encouraged volunteer sign-ups.
Despite running up, Barbara Bry's campaign made San Diego history by achieving impressive results:
The digital strategy significantly boosted Bry's name recognition and positioned her as a viable candidate for San Diego voters.
Compelling social media content and targeted advertising sparked conversations, fostered a sense of community, and mobilized voters.
The online volunteer management platform facilitated the recruitment and coordination of hundreds of enthusiastic volunteers, a vital force for grassroots organizing.
Effective email marketing campaigns played a key role in raising HUNDREDS OF THOUSANDS OF DOLLARS in campaign funds, essential for a competitive race.
This case study exemplifies the power of a well-executed digital media strategy in overcoming campaign challenges.
Through strategic online presence management, Barbara Bry's campaign defied expectations and emerged nearly victorious.
This project demonstrates my ability to manage all aspects of a digital media campaign, from website development to volunteer coordination, ensuring a cohesive and impactful online presence.